Display cover structure



NOV. 16, 1937. Q W BOSTON 2,099,046

DISPLAY COVER STRUCTURE Filed Jan. 21, 1955 5 Sheets-Sheet l INVENTORChorlesWBoson,

52 ATTORNEYS Nov. 16, 1937. Q w BOSTON DISPLAYcovER STRUCTURE Filed Jan.21, 1935 5 Sheets-Sheet 2 INVENTOR ATTORNEYS Nov. 16, 1937. C, w. BOSTON2,099,046

DISPLAY COVER STRUCTURE Filed Jan. 2l, 1955 3 Sheets-Sheet-3 INVENTORCharms W. Boson,

ATTORNEYS Patented Nov. 16, 1937 UNiTED STATES PATENT OFFICE DISPLAYCOVER STRUCTURE Charles W. Boston, Kenmore, N. Y.

Application January 21, 1935, Serial No. 2,809

12 Claims. (Cl. 220-82) This invention relates to display devices and ithas particular relation to a iront or cover display construction forpresenting inan attractive manner perishable and semi-perishablearticles,

such as bakery products and other comestibles.

One object of the invention is to provide a constant and uniform displayof articles of merchandise quantities of which are being consumed fromday to day and to provide replaceable merlO chandise displays accordingto the sale or disposition of the supplies of a given article.

Another object of the invention is to provide a demountable framereceptacle for receiving trays of merchandise and which is adapted to beapplied to various types of conventional display covers and cabinetclosures Without materially altering their structure.

Another object of the invention is to provide an improved assembly ofdisplay cover and tray J receptacle for use in conjunction with cartonsof merchandise.

Another object of the invention is to provide an improved method ofpackaging and displaying articles of merchandise.

In displaying bakery products, especially biscuits and cookies, it hasbeen found to be desirable both to the customer and to the wholesaler tosupply the products in bulk form. There is a decided relationshipbetween the sales of such bulk goods and the appearance of the displaycontainers. In fact the goods can be sold much more rapidly from afreshly opened and full container or carton than from a carton which thecustomer notices is partially empty and in disarray. Eiorts have beenmade to remedy the disadvantage of unattractive displays by theemployment of types of display units which ostensibly appear to be full,although certain difficulties have been encountered in maintaining theproper appearance or maintaining the interest of the jobber to such anextent as to insure manipulation of the devices from time to time inorder that they may be presented properly.

This invention is designed for the purpose of providing an improvedarrangement wherein the cartons for display units always appear to befull and there is a definite rotation of fresh display articlesaccording to theconsumption of the articles from bulk containers. Tothis end a display tray is provided in each carton of articles `and isremoved at the time `the new carton is opened and replaced in a displaytray receptacle of the cover. After the cover has been closed the trayassumes substantially the same location vin the assembly as it had inthe original carton.

This simple transfer of the tray from the original carton to the coverdoes not require detachment of any of the mechanical parts of the coverand does not materially inconvenience the jobber.

In the drawing- 5 Fig. 1 is a View partially in elevation and partiallyin fragmentary perspective of a container cover with a holder orreceptacle incorporated therein and applied to a merchandise container;

Fig. 2 is a perspective of a holder or receptacle 10 constituting one ofthe principal features of the invention;

Fig. 3 is a fragmentary cross section, on a larger scale, takensubstantially along the line III-Ill of Fig. 1; l5

Fig. 4 is a perspective similar to Fig. 2 and illustrating another formof receptacle;

Fig. 5 is a fragmentary cross section similar to Fig. 3 with referenceto the application of the structure shown in Fig. 4; :20

Fig. 6 is a fragmentary cross section, on a larger scale, of a hingingportion of a cover including another form of connection in which thereceptacle is hinged to the hinging element of the cover; '25

Fig. '7 is a fragmentary perspective of another form of assembly ofreceptacle in which the arms of the latter are saddled upon marginalportions of a glass Window section of the cover closure;

Fig. 8 is a perspective of another form of clo- ,30 sure for the coverin which the receptacle and the closure are formed of a single sheet ofmaterial;

Fig. 9 is a perspective of another form of closure and receptacle Whichalso serve as a secur- 35 ing device for a window glass;

Fig. 10 is a fragmentary perspective of a display cabinet in which theinvention is incorporated;

Fig. 1l is a diagrammatic vertical section of a 40 display closureillustrating a preliminary step in inserting a tray or package ofarticles therein;

Fig. 12 is a diagrammatic section similar to Fig. 11 and illustratingthe position of the tray after it has been inserted in the closurerecep- 45 age; and

Fig. 15 is a perspective of a circular cover lfilati/111g the inventionincorporated therein. 55

In practicing the invention a cabinet (Fig. 10) is provided withhorizontal shelves 22 that are adapted to support a series of cartons 23containing supplies of articles of merchandise 25, such as cookies,biscuits, or like bakery products, which are customarily replenished innew cartons from time to time. After the carton 23 has been opened atone end, a removable frame 26 is normally applied about its open end inproper alignment with the shelves 22 and is provided with a rearframegsection 21 (Fig. 1) embracing the open end of the carton 23.Rearwardly extending portions 28 of the frame section 21 are in the formof surrounding marginal flanges which constitute the embracing portionsof the cover about the end of the carton, andthe-.front of the section21 is formed with lateral flanges V29 terminating in beaded portions30which dene the 1 opening into the carton when the cover is open.

A display closure or door 32 of the frame 21 which serves also to close:the open end of the carton 23, has a hinge connection. 33 securing ittopthe. rear frame section 21 and has rearwardly extending side anges35, as well as upper and lower flanges 36. One of thesidev flanges 35has a beaded edge 39 which constitutes a part of the hinge connection33. Arwindow opening 40 surrounded by inwardly extending lateral flanges43 is covered by means of a transparent window glass section 45 restingagainst the rear sides of the iianges 4.3'. Oneof the anges 43 issu'iciently wide to accommodate a name plate or advertising surface 41.It will be observed that the flanges 43 'are disposed at right angles tothe anges 35 and 36.

The glass 45 is removably mounted in the closure 32 by means ofresilient wires 50 and 52, each of' which has one of its ends pivotedupon a pin 53 that isy mounted upon the ange 36 and its other end isswin'gable inwardly and outwardly. Suitable beads or lugs 55 are struckinwardly from one of the side flanges 35 and the ends` ofthe wireopposite their pivotal connectionsare sprung behind these beads.`Intermediate beads or lugs 56 are struck inwardly from opposite upperand lower anges 36 and inter- Vmediate offset portions 51VV of theresilient wires 'are snapped behind these beads to assist in maintainingthe wires in place against the rear surface of the-glass and to insurethe proper position of the glass in the closure.

A removable cartonor tray holder 66, in the form of a frame receptaclecomposed of resilient sheet material, is provided with aback 62,forwardly'extending resilient side arms 63 and also lower forwardlyextending resilient tray seating armsv 65. The forward end portions ofthe side arms 63 are provided with oppositely extending spacing webs 66which are in turn provided with rearwardly extending fingers 61 disposedsubstantially parallel to the forwardly extending portions ofthe arm.Thesengers 61 are slidably inserted upwardly and underneath cooperatingresilient ngers 68 (Fig. 3) which are struck out from the intermediateopposite portions of the side anges 35, thus preventing the receptaclefrom moving upwardly beyond the ingers 68.

The lower arms 65 are provided with angular downwardly extending ngers69,l which rest upon the lower flange 36 and the glass securing wire 52is disposed behind these ngers to prevent them from being accidentallywithdrawn from the closure. The lower wire 52 is also disposedunderneath the lower arms 65. 'Ihese forwardly extending arms 63'V and65 define the sides and the side arms 63 downwardly to disengage thengers 61 and 68. Ordinarily it is not necessary yto remove thereceptacle after it has been installed, but in the event the windowsection is broken,'or for other reasons, disassembly is desred, it canVbe accomplished without diiculty.

A display tray 1D is inserted into the frame receptacle 66 and it isheld against displacement by virtue of its upper edge being disposedbeneath the overhangi-ng upper ange 36 of the closure 32. Its lower edgerests upon the seating arms of the receptacle. Thus the tray must bebent or slightly distorted rearwardly when removing it from the closure.

In the form of structure shown in Fig. 4, a receptacle 15, which ingeneral voutline is similar to the receptacle 66, is formed of asectionof resilient wire bent to form back sections 16, forwardlyextending resilient side arms 1'.' and forwardly extending resilientlower arms 1S. Oppositely extending lateral ngers 19 constitute theextremities of the arms 11, and each nger 19 in assembled relation tothe closure (Fig. 5) is snapped into a recess formed by striking outaportion of the side flange 35. A downwardly offset bridge portion 82connecting the lower armsV 'i8 is adapted to be held inl place by meansof the lower wire 52, and in this connection, can be snapped behind thestruck out portion 56 of the closure flange. The display tray iii canthus be held in the same relative position by the receptacle 15 and theclosure 32as'in the structure described with reference to Fig. 1.

In the form of structure shown in Fig. 6, a receptacle B5, substantiallythe same shape as the receptacle 66, has its laterally extending sidearm 86 ofset by a web 81 at the side'adjacent the Ahinge 33 of the cover32, Vand an extension 68 parallel to the arm 86 is formed into a bearingbarrel 89 through which the hinge pin 96 of the hinge 33 is disposed. Inthe position of parts shownv in Fig. 6, the closure 32 is partially openas indicated by the relationship of the closure 4^ flange 35 to theflange 28 of the frame 21. The receptacle arm 86 on the opposite side ofthe closure is provided with av finger 92 corresponding in relativeposition substantially to the web 81 and is normally snapped behind abead or nger 93 that is struck out in such position in the side flange35 that the iinger 93 substantially contacts the window. section 45 toassist in holding it in place. The remaining portions of the receptacle85 can be provided with forwardly extending seating arms correspondingto the seating arms of the receptacle 66. The receptacle thus normallyhinges with the closure 32, but can be hinged independently thereofabout the same hinging axis when the nger is released from the bead 93.1

Referring to Fig. '1 a frame receptacle 95 includes forwardly extendingarms 56 which are similar to the arm 63 and are formed with saddle likeportions 91 which receive opposite edges of the window glass 45. It isapparent that the lower arms can be formedi'nthe same manner as thosejust described for receiving the lower edge of the glass 45, wherebytheglass and the receptacle can be connected as a unit and inserted intothe closure where it is held in place Vby the wires 50 and 52r in themanner specified with reference to the structure shown in'Fig. 1.

Another form of closure |09 is shown in Fig. 8, which is adapted to besecured in the same Inanner as the closure 32 to the frame 21, and also.

has the same hinge connection 33 therewith as that previously described.A pair of strips |02, whichy can be stamped as integral parts of a sheetmaterial of which the closure is formed, are bent into proper form toconstitute a framelike receptacle for receiving the tray 10. Aconvenient method offorming a closure of this kind involves stamping ofthe strips in such manner that they are spaced slightly from oppositeside flanges |03 of the closure. Each strip is bent downwardly,rearwardly and upwardly to form a trough or groove |05 in which thelower edge of the window glass |06 normally rests. Horizontal trayseating portions |01 extend rearwardly from the trough |05 and mergeinto angularly disposed backq portions |08 formed by bending the stripsupwardly. The strips are then bent at an angle to form folded `portions|09, and from the folded portions, side arms ||0 extend forwardly inoffset relation to the flanges |03. Fingers ||2 are bent laterally inopposite directions from the side arms ||0 toward the anges |03 andthese ngers are normally snapped behind beads or fingers ||3 struck outfrom the body of the flanges. The distance of the beads |3 to the frontfiange ||5 of the closure is slightly greater than the thickness of theglass section |06, and the ngers ||2 serve in cooperation with thetrough |05, to maintain the glass in its proper position in the closure.Therefore, additional securing means, such as the wires 5) and 52 arenot necessary in this form of closure. If desirable the side arms ||0can be sprung toward each other to release them and the receptaclesections |02 can be bent rearwardly in order to facilitate the insertionof the tray 10 therein, or the tray can be forced into the receptaclesection |02 against the glass without releasing the fingers ||2.

In the form of closure |20 shown in Fig. 9, a resilient frame |22 isprovided to serve both as a receptacle for the tray 10 and as a securingmeans for maintaining the glass |23 in its proper place in the closure.This frame is formed with offset laterally extending heads |25 which aremovable through openingsV |26 formed in adjacent upper extremities ofside flanges |21 of the closure |20 and are prevented from beingdisplaced from the openings by virtue of the reduced recesses |28through which the heads cannot be withdrawn. The heads |25 are normallyurged upwardly into these recesses. From the heads |25, opposite sidesections |29 of the frame |22, which is composed of resilient wire,extend downwardly to a location adjacent the medial portions of sideflanges |21 where they are formed with lateral extensions 30 which aremovable inwardly over struck out portions |32 behind which theextensions are normally snapped and anchored. The wire of the frameextends rearwardly from the extensions |30 to provide sides |33 of aframe receptacle for holding the tray 10, and diagonal back sections |35of the receptacle are bent from the rear ends of the extensions |33toward the bottom of the closure, so as `to intersect, as indicated at|36.

If desi'red,.the` back sections canV be secured together at theirintersection |36 by soldering or spot welding o-r they can merelycontact each other.

. Forward extensions |31 from the lower extremities of the back sections|35 are connected by an offset bridge portion |39 formed with fingers|40 which are normally snapped into recesses |42 formed in the lowerange |43 of the closure. The heads |25, extensions |30, and fingers |40are normally urged by the resiliency of the frame |22 into theirassembled and locked relation with the openings |26, struck out portions|32, and recesses |42, respectively, in order to hold the frame |22`firmly and in slightly tensioned or sprung relation in the closure.

In the assembled relation of the structural features described withreference to Fig. 9, the side sections |29 of the frame maintain theupper portion of the glass |23 in proper position and the bridge |39 andfingers |40 maintain the lower portion of the glass in proper position.However, the extensions |30 and ngers |40 can be sprung from'the closureflanges and the frame |22 can be hinged outwardly about the axes of theheads |25 to provide for removal or replacement of. the glass |23. Thetray 10 can be inserted in or removed from the frame |22 withoutdisturbing any of the connections of the frame to the closure flanges.Referring to Fig. 14, it will be observed that the carton 23 containingthe biscuits 25, or like articles, and which is designed for use inconnection with the display frame 21, is assembled for shipment with thetray 10 preferably placed at the top of the carto-n in superposedrelation upon the next lower layers |50 of the articles. lIn packing thecarton 23 a suitable top |49 is provided to seal it. The tray can beprovided with transverse intersecting partitions |52 and with aremovable shield or slide |53 of sheet material having a projecting flap|55 formed along one margin thereof. Suitable inwardly turned flanges|56 formed along three sides of the tray |10 'overlap the marginalportions of the shield and the end portions of the partitions |52, thusproviding guides for the edges of the slidable shield l|53.

The display tray 10 with the shield |53 is removed fromthe carton 23 andis inserted into the receptacle 60, or in any of the other likereceptacles 15, 85, 95, |02, or |22, shown in the various figures of thedrawings, and in the manner shown in Fig. 1l until the front of the traywhichhas the removable shield thereon registers with the opening 40.Thus the tray with the shield therein rests against the rear side of theglass 45. Then the ap |55 of the shield is in rearwardly bent positionby virtue of its engagement by the upper rearwardly extending flange 36,as shown in Fig. 12, and in such position is accessible manually forwithdrawal. Since the shield '|53 is slidable in the tray, it can bewithdrawn by pulling upwardly and slightly at an angle rearwardly uponthe nap |55 in the direction indicated by the arrow in Fig. 13.

After the display tray 10 has been inserted so as to have its lowerportion embraced snugly in the receptacle 60, the upper ange 36 of theclosure 32 overhangs the upper edge of the tray and prevents the latterfrom being accidentally displaced. 'I'he frame receptacle prevents thetray from vbeing displaced in other directions. The flange 36 thuscooperates with the receptacle `and with the closure glass 45 inmaintaining the alii) trayin its proper position in the closure.Therefore, there is no danger of the articles 25 falling from the trayor being displaced therein incidentally to their installation into theposition for display or after they have been finally positioned in theclosure 32.

In fitting theA frame 21 upon the end of the carton 23, after thedisplay tray has been removed therefrom and inserted in the closurereceptacle, there is sufficient space in the carton to accommodate thereceptacle 60 with its tray 10 in the space previously occupied by thetray in the carton. If the rst or topy layer were not in the form ofV adisplay tray suitable for removal and insertion into the receptacle, orif the cover with its closure receptacle were mounted upon the cartonbefore the display tray were removed, the closure would not be movableto its closed position because it would be blocked by the tray. Hence,the space required for the top layer or display tray of articles isutilized in the packing of the original cartons and this space is alsoutilized when the tray is assembled into the receptaclebecause thelatter fits into this space when the display tray has been transferredand the cover assembled in closed relation with the carton. In thisvmanner there is no Waste of articles, space or structure. f

In the form of the invention shown in Fig. 15, a circular cover |10 isprovided and which constitutes the top of a container of the typegenerally employed in displaying merchandise, such as pretzels. A glasswindow section |12 is mounted in the ordinary mannerv in this cover anda frame receptacle |13 is inserted'in the cover. Resilient side arms |15of the receptacle extend forwardly and are provided with fingers |16which are securedV upon a circular flange |11 provided upon the frontwall of the cover |10. Lower seating arms. |18 extend from the lowerportion of the frame receptacle and are provided with upwardly extendingfingers |19 which are also secured upon` the iiangef|11. A polygonalmerchandise tray |80 can be packed in the same manner as the merchandisetray 10 previously described, andY is then'inserted into the cover torest between the arms |15 and upon the seating arms |18 in such manneras to display articles therein through the window section |12 while thetray is thus held in proper place with respect to the framereceptacle|13 and the cover |10.

From the foregoing description it will be apparent that various types ofcover frames are adapted to be incorporated with the frame trayreceptacle without requiring a special form of cover frame, andv thatthedisplay units including the structure disclosed will aways appear tobe full' and neatly arranged. Likewise, provision is made forinstallation of display receptacle upon covers of the type alreadywidely used at the present time, or the original equipment of displaycover and receptacle can be manufactured from a single sheet of materialor otherwise, in suchr manner as to perform the function of maintainingboth the merchandise tray and the glass window section in properposition in the closure.

It has been found that the use of a uniform and lled series ofy windowsfor articles of the type described is so attractive that the sale ofthese articles is materially increased by the use of the inventiondescribed. Moreover, the arrangement of the display carton or tray issuch that its contents may be sold when the articles of an entiresupply-carton are exhausted. This is contrary to former practice whichhas been to maintain the original display layer for so long a time thatit is not suitable for sale when it is nally removed.

Although several forms of the invention have been shown and described indetail, it will be apparent to those skilled in the art that theinventionis not so limited but that various changes may be made thereinwithout departing from the spirit of the invention or from the scope ofthe appended claims.

I claim:

l. A display unit for displaying trays of merchandise comprising anupright frame section adapted to be mounted upon an openV end of amerchandise container, a windowed display closure opening outwardly andforwardly from the frame section,` and a frame like receptacle disposedinA cooperation with the closure toform a tray receiving structure, saidreceptacle having opposite forwardly extending sides and also having aforwardly extending tray seating lower portion, said sides and uprightside portions of the closure having releasable interlocking meansnormally holding the receptacle against either upward or rearwardmovement withrespect to the upright frame sides, the tray seating lowerportion being supported upon the lower portion of the closure.

2. A display unit for displaying trays of merchandise comprisingY anupright frame section adapted to be mounted upon an open end of amerchandise container, a windowed display closure having rearwardlyextending anges and opening outwardly and forwardly from the framesection, a transparent Window section mounted in the closure, a framelike receptacle disposed in cooperation with the closure to form a trayreceiving structure for displaying articles against the rear of thewindow section, said receptacle having opposite forwardly extendingsides and including angularly turned sections normally bearing againstthe rear side of the window section, said upright sides and uprightsides of the closure having releasablel interlocking fingers normallyholding the receptacle against either upward or rearward movement withrespect to the upright frame section, said receptacle having a forwardlyextending tray seating lower portion, a portion of the tray seatinglower portion normally bearing against the rear surface of the windowsection and being formed with means releasabiyfinterlocking with aportion of the lower side ofthe closure whereby the receptacle servesboth as a window section securing means and as a holder for a tray ofmerchandise.

3'. A display unit for displaying trays of merchandise comprising anupright frame section adapted to be mounted upon an open end of amerchandise container, a windowed display closure opening outwardly andforwardly from the frame section,'and a frame like receptacle disposedin cooperation with the closure to form a tray receiving structure, saidreceptacle having opposite forwardly extending sides and also having aforwardly extending tray seating lower portion, upright side portions ofthe closure having projecting struck out portions, the side portions ofthe receptacle fitting underneath and about said struck out portions tomaintain the receptacleY against either upward or rearward movement, thelower' portion of the closure having means for supporting the trayseating lower portion of the receptacle.

4. A display unit for displaying trays of merchandise comprising a framesection adapted to be mounted upon an open end of a merchandisecontainer, a windowed display closure opening outwardly from the framesection and having a hinge connection securing it to the frame section,a. frame like receptacle disposed in cooperation with the closure toform a tray receiving structure,V said receptacle having oppositeforwardly extending sides and also having a forwardly extending Atrayseating lower portion, one of the vreceptacle sides having a hingeconnection coaxial with and forming a part of the first mentioned hingeconnection, whereby the receptacle is pivotal concurrently with or.independ ently of the closure about the hingeV connection axis, andmeans for releasably locking the other side of the receptacle to anadjacent side of the closure.

5. A display unit for displaying trays of merchandise comprising a framesection adapted to be mounted upon an open'end of a merchandisecontainer, a windowed display closure opening outwardly from the framesection, a frame like receptacle composed of a resilient wire, saidreceptacle having opposite forwardly extending wire sides formed withlateral nngers, said receptacle having forwardly extending tray seatinglower wire portions formed with downwardly extending fingers, andlocking means formed upon the closure to cooperate with the fingers ofthe wire sides and seating portions, said receptacle being springableinto and out of engagement with the locking means to maintain thereceptacle and closure in proper relation to receive a tray ofmerchandise.

6. A display unit for displaying trays of merchandise comprising a framesection adapted to be mounted upon an open end of a merchandisecontainer, a windowed display closure opening outwardly from the framesection, a transparent window section mounted in the closure, a framelike receptacle composed of resilient wire, said receptacle havingopposite forwardly extending wire sides formed with lateral nngers, saidreceptacle having forwardly extending tray seating lower wire portionsformed with downwardly extending ngers, locking means formed on theclosure adjacent edges of the window section and engaging the fingers ofthe wire sides and seating portions, said receptacle being. springableinto and out of interlocking engagement with the locking means tomaintain the receptacle and closure in proper relation to receive a trayof merchandise, said window section being disposed between said ngersand portions of the closure to hold said section against displacement.

7. A display unit for displaying trays of merchandise comprising a framesection adapted to be mounted upon an open end of a merchandisecontainer, a window display closure opening outwardly from the framesection, a transparent window section mounted in the closure, a framelike receptacle composed of resilient wire, upper end portions of thewire being anchored to opposite upper portions of the closure, portionsof the resilient wire adjacent its upper end portions overlapping edgeportions of the window section, intermediate portions of the wire havinglateral fingers, locking means formed on intermediate portions of theclosure and normally engaging the fingers, said wire extendingrearwardly and downwardly to form sides and back of a tray receivingreceptacle to display merchandise, and lower tray seating portions ofwire extending frwardly from the back and formed with downwardlydisposed lower fingers, the lower portion of the closure being formedwith means normally interlocking with said lower ngers, said Windowsection being disposed between a portion of the closure and portions ofthe resilient wire to maintain the window section in the closure, saidresilient wire being springable to release the several ngers from theinterlocking portions of the closure. A

8. A display unit for displaying trays of merchandise comprising a framesection adapted to be mounted upon an open end of a merchandisecontainer, a windowed display closure opening outwardly from the framesection, a transparent window section removably mounted in the closure,a frame like receptacle composed of resilient wire, upper end portionsof the wire being detachably pivoted to opposite upper portions of theclosure. portions of the resilient wire adjacent its upper end portionsoverlapping marginal portions of the window section, intermediateportions of the wire having lateral fingers, locking means formed onAintermediate portions of the closure and normally engaging the ng'ers,said wire extending rearwardly and downwardly to form sides and back ofa tray receiving receptacle to display merchandise, and lower trayseating portions of wire extending forwardly from the back and formedwith downwardly extending ngers, the lower portion of the closure beingformed with means normally interlocking with said downwardly disposedngers, said window section being disposed between a portion of theclosure and portions of the resilient wire to maintain the windowsection in the closure, said resilient wire being springable toi releasethe several ngers from engagement with the interlocking portions of theclosure and being swingable rearwardly about its upper pivotalconnections to provide for removal of the window section.

9. A display unit for displaying trays of merchandise comprising a framesection adapted to be mounted upon an open end of a merchandisecontainer, a windowed display closure opening outwardly from the framesection, a trasparent window section disposed in the closure, a marginalportion of said closure having an integral extension bent to form aseat, one edge of the window section being held against forward andrearward movement in said seat, said integral extension having side,back and tray seating portions to form a tray receiving receptacle, andmeans for connecting the extension to the body of the closure at alocation remote from the seat for the window section.

10. A display unit for displaying trays of merchandise comprising aframe section adapted to be mounted upon an open end of a merchandisecontainer, a windowed display closure opening outwardly from the framesection, a transparent window section disposed in the closure, amarginal portion of said closure having an integral extension to form atrough like seat, one edge of the window section being held againstforward and rearward movement in said seat, said extension having side,back and tray seating portions forming a tray receiving receptacle, aportion of the extension remote from the trough like seat contacting thewindow section to maintain the latter in place in the closure, meansprovided on the closure and cooperating with the last mentioned portionof the extension to maintain the latter normally locked against thewindow section.

11. A display unit for displaying merchandise comprising a frame sectionadapted to be mounted upon an'open end of a merchandise container, awindowed display closure opening outwardly from the frame section, aglass window section removably mounted in the closure, a frame ofresilient wire, upper opposite end portions of the wire having laterallyextending heads, upper opposite portions of the closure having openingsincluding reduced recesses for detachably and pivotally locking theheads, said heads normally being urged upwardly into the reducedrecesses .by the resiliency of the wire, portions of the resilient wireadjacent its upper ends overlapping marginal portions o i the windowsection, intermediate portions of the `wire having lateral iingers,locking means formed on vintermediate portions of the closure andArnormally engaging the ngers, said wire extending rearwardly anddownwardly to form sides and back of a tray receiving receptacle, andtray seating lower portions of wire extending forwardly from the backand formed with lower ngers, lthe lower portion of the closure beingformed with means normally vinterlocking with said lower lingers, saidwindow Asection being disposed between a portion of the closure andportions of the resilient wire to maintain the window section in theclosure, said resilient wire being springable to release the severalfingers from engagement with the interlocking portions of the closure.

12. A display device comprising a frame section adapted to be mountedupon the open end of a merchandise container, a display closure movablymounted upon the frame section, a removable transparent window sectioncarried by the closure, a resilient structure composed of continuouselongate sections providing a combined yfastener and display trayreceptacle mounted upon the closure, said structure and closure having aplurality of cooperating meansV for holding the window section ink placein the closure, and said structure having portions extending fromcertain of the means and defining the form of the tray receptacle forremovably -receiving a tray of merchandise articles when the structureis in operable relation to hold the window section in the closure.

CHARLES W. BOSTON.

